The statistics below will show who and how Spotify users spend their time in-app. With their ever-growing user base, it’s no surprise that more and more people are spending their time in the app. Spotify aims to bring music to all people of all ages across the globe.

In 2019, it was estimated that 65.6 million Internet users use Spotify at least once a month.

Europe comprises the largest userbase of Spotify accounting for 36% of its users and 40% of its premium subscribers.

As of the first half of 2019, Spotify accounted for 36% of the total 304.9 million music subscribers worldwide.

Experts predict that Spotify’s user base in the US can grow up to 93.4 million by 2023.Spotify reported an increase of monthly active users in Q1 2020 with 286 million users.Subscribers increased to 130 million in the first quarter of 2020.There were 217 million monthly active users in the first quarter of 2019.As of Q1 of 2019, there were 100 million Spotify subscribers.Since then, the number of Spotify users and subscribers has continuously grown. In the first quarter of 2011, Spotify announced a consumer base of one million paying users across the European region. In turn, this scheme attracted thousands of internet users looking forward to listening to “free” music. Spotify is one of the first platforms to put in place a freemium model. There are over 35 million songs available for streaming on Spotify.Listening on Spotify consumes 2.40MB per minute, which sums up to 115.2MB every hour for premium users.Spotify is one of the top five entertainment apps in the US.Almost 4000 people are employed by Spotify in 2019.Spotify’s website was visited by 243.5 million unique monthly visitors in January 2020 worldwide.Spotify is available in 79 countries and operates through different companies in different regions.

On Facebook, the largest social media platform, Spotify has over 22 million followers.The statistics below will give you a clearer picture of how big Spotify is worldwide. In effect, Spotify reviewed and changed their terms and conditions in favor of the artists.īy the late 2010s, Spotify and other streaming platforms took over the industry. In 2014, global superstar Taylor Swift fought for artists’ rights when she pulled out her entire catalog on the platform as a protest against Spotify. Moreover, there are claims that Spotify was unfairly compensating artists. However, artists and musicians were threatened by this new and unfamiliar entity that is changing the traditional business model of their industry. Now, small artists can put out their work without the help of record labels. From then, Spotify continued to thrive, and perpetually changed how the music industry works. The arrival of Spotify in 2008 marked the imminent rise of the streaming era. The advancement of technology and the invention of the internet made music widely available for almost everyone on the globe.

Spotify account statistics